Brand Film & Service Highlight
Outdoor Power & Equipment
Mount Vernon, IN
Juncker needed more than one kind of video, they needed a full system. As Southwest Indiana's tractor, mower, and outdoor power equipment dealer, they had a brand story to tell, individual services that needed explaining, and a launch moment that couldn't afford to move slowly. Three different challenges, three different audiences, all under one brand.
We built the work in three parts. A Brand Film established who Juncker is and what sets them apart. From there, we developed commercial cutdowns specifically for advertising and digital use, shorter, faster pieces built for pacing and clear messaging where attention is limited, since long-form storytelling alone doesn't work in a paid or digital placement. Alongside that, we produced a short-form launch video, built with a strong opening and concise pacing to announce Juncker's launch and drive immediate action during a window where traditional long-form content wouldn't have kept up.
The Brand Film and its commercial cutdowns now give Juncker flexible assets working across digital platforms, supporting both brand awareness and sales at the same time. The launch video successfully drove engagement and traffic during the rollout, giving Juncker a focused piece of content that generated real attention exactly when it mattered most.
