Brand Film
Custom Cabinetry
Evansville, IN
Derek Reidford grew up in his grandfather's cabinet shop in the mid-1990s, learning the tools and the work ethic before he ever ran a business of his own. In 2020, he started HWD to carry that legacy forward. The challenge was that photos of a finished cabinet can't show the detail, the process, or the pride that goes into building it, and neither could they introduce the person and the story behind the work.
We combined brand storytelling with a visual showcase of the craftsmanship itself, interviews that introduce Derek and what HWD stands for, paired with cinematic visuals of the work at every stage, not just the finished product.
The video now lives on HWD's website, social media, and in sales conversations, giving potential clients a way to understand the value of custom work and connect with the story behind it, before they ever ask for a quote.
Service Highlight
Basement Waterproofing & Foundation Repair
Indiana & Kentucky
Healthy Spaces has been solving basement flooding, moisture, and foundation problems since 1999, work that's built a reputation on dependability and quality. Most homeowners don't fully understand the problem until it's already causing damage, and specialty services like waterproofing and crawl space moisture control aren't easy to picture without seeing them in action.
We built a Service Highlight Video around clarity, straightforward messaging paired with real-world visuals that show exactly how each service works, what problem it solves, and why it matters, turning complicated home issues into something a homeowner can actually understand.
The video now lives on Healthy Spaces' website and in sales conversations, educating prospective customers and setting expectations before the first call, so trust starts building before anyone picks up the phone.
