Custom Production
Non-Profit Organizations
Evansville, IN
The Hoosier Cowboy Association puts on the River City Rodeo every year in Evansville, an event that depends on real turnout, not just awareness, to succeed. With this year's rodeo set for September 11th and 12th, 2026, the Association needed more than an announcement, they needed something that could actually generate hype and convert that hype into ticket sales before the gates ever opened.
Rather than filming River City Rodeo itself ahead of time, we traveled to another rodeo in the area to capture real promotional footage, high-energy moments that could build anticipation for the event before it happened. The result is a custom production built for speed and excitement, content designed to work as hard on social media as it does on the Hoosier Cowboy Association's own website.
The video now runs across the Association's social channels and news coverage for the event, giving River City Rodeo the kind of high-energy promotion that builds real hype and drives ticket sales, not just a save-the-date.
