Brand Film
Insurance Agency
Evansville, IN
Paulson Insurance works with multiple carriers to find clients real coverage, not just the cheapest number on a page. That's a harder story to tell than it sounds, because "we care about your coverage" is something every insurance agency claims. The challenge was proving Paulson actually means it, that their team digs into a client's specific needs instead of selling a policy off the shelf.
We built a Brand Film around that exact distinction, showing how Paulson's team identifies what a client actually needs, then matches them with the coverage and price that fits, not just the fastest quote. The film positions price as a factor Paulson takes seriously, and coverage as the thing they take more seriously.
Storyboard
Insurance isn't really about paperwork, it's about peace of mind during the moments people fear most. Before filming began, we planned the story around that feeling, from the anxiety of storm damage to the relief of knowing you're taken care of.
The Brand Film now gives Paulson Insurance a way to show new homeowners and business owners alike that they're working with a team that puts people first, not just a policy.
